Blue Ocean Strategy by W. Chan Kim, Renee Mauborgne

Blue Ocean Strategy by  W. Chan Kim, Renee Mauborgne

Blue Ocean Strategy by W. Chan Kim, Renee Mauborgne

  • Product Code:Management & Finance
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  • Rs4,480.00

  • Author : by W. Chan Kim, Renee Mauborgne
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  • ISBN 10 : 1625274491
  • This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth.

    Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:

    1). A new preface by the authors: Help! My Ocean Is Turning Red.

    2). Updates on all cases and examples in the book, bringing their stories up to the present time.

    3). Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years.

    A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.


    "one of the bestselling business books of the century" -- Financial Times "Blue Ocean Strategy is the most successful book on business master-planning" -- The Economist "A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market." -- Qantas The Australian Way Praise for Blue Ocean Strategy: A bestseller across 5 continents More than 4 million copies sold worldwide Translated into 46 languages A Wall Street Journal, BusinessWeek, and Fast Company bestseller Thinkers50 Strategy Award for Best Business Book of the decade The Fast Company Leadership Hall of Fame Winner of the Carl S. Sloane Award for Excellence in Management Consulting

    Product details

    • Hardcover: 256 pages
    • Publisher: Harvard Business Press; 1 edition (10 February 2015)
    • Language: English
    • ISBN-10: 1625274491
    • ISBN-13: 978-1625274496
    • Product Dimensions: 16.3 x 3 x 23.4 cm

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