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Indispensable by Joe Calloway

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Indispensable  by Joe Calloway

Indispensable by Joe Calloway

  • Product Code:Management & Finance
  • Availability:1
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  • Rs3,400.00

    Rs1,200.00

  • Author : by Joe Calloway
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  • ISBN 10 : 8126507462

Virtually every business of every description faces exactly the same challenge - how to win and keep customers in a marketplace that defines virtually everyone as a commodity. The challenge, in two words, is how to become “mission critical.” How can you get your customers to see you as an absolute, complete, and total necessity? This is the key to customer retention and the resulting revenue production and market share that all companies seek. This book gets straight to the heart of how market leaders create customer loyalty and market differentiation. The approach of the book is to lay out the strategic and tactical roadmap of how any company, of any size, in virtually any manufacturing, selling, or service endeavor can achieve that market leadership through fierce customer loyalty.


  • Product details

    • Paperback: 240 pages
    • Publisher: Wiley India Pvt Ltd (16 March 2006)
    • Language: English
    • ISBN-10: 8126507462
    • ISBN-13: 978-8126507467
    • Package Dimensions: 10 x 8 x 2 cm

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